Monday Mar 02, 2020
#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine
More than two million apps are available in the Google Play store and 1.8 million in the Apple app store. With so many apps, how can indie and enterprise developers get their apps noticed and connect with users? If people can’t find your app, all your efforts are wasted. It's all about app discovery.
Today’s guest is Scott Tomkins, senior vice president of Digital Turbine. He describes how to get your app noticed—what to do and what tools to use.
Today’s Topics Include:
- What’s working and what’s not? Putting app in an app store and hoping it’s noticed vs. putting creative campaigns and marketing budget behind it to get noticed
- Reasons for challenges? Naivety, lack of marketing skills; outspend and outsmart
- Prime Real Estate: Find traffic for target audience and get app on unpackaged devices
- Retainment: Update app to make it easy to use, add features, and keep users engaged
- Branding: Keep your name and app in front of people to let them know who you are
- Fundamental Steps: Understand cultures and consumers to market in different regions
- Get Noticed: Mobile measurement, app store optimization, and multi-touch approach
Links and Resources:
- Email Scott Tomkins
- Digital Turbine
- Scott Tomkins on LinkedIn
- Adjust
- Branch Metrics
- Kochava
- AppsFlyer
- Business Of Apps - connecting the app industry
Quotes by Scott Tomkins:
“The main goal they’re trying to solve is: How do I get my app onto someone’s phone?”
“You need to put some creative campaigns and most likely some marketing budget behind it to really get your app noticed.”
“The biggest concept that people miss is updating their apps to keep consumers engaged.”
“Branding is a giant factor in keeping people knowing who you are and what you do.”