![#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]](https://pbcdn1.podbean.com/imglogo/image-logo/16474739/podcast_logo_2024_1500_jzpqrd_300x300.png){kind=logo}
Monday May 29, 2023
#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee.
It was a lively discussion that covered a lot of ground, including:
- Competitive optimizations for efficient ad spend
- Maximizing reach through top traffic channels
- Campaign strategies to test ahead of Q4
- Three user acquisition success stories with top marketers, including FanDuel
Links and Resources:
- Matthew Lord on LinkedIn
- Lee Aho on LinkedIn
- Perform[cb]
- Business Of Apps - connecting the app industry
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